Money, profit, and dentistry? Sometimes that combination sounds weird, ugly, or uncomfortable to deal with, but consider the following:
Dentistry is a wonderful and sacred profession because it addresses a very important aspect of human health, but at the same time, it involves business aspects that are usually put on the back burner but are actually extremely important to know about and implement.
If you engage in private dentistry as part of your activities, whether we like it or not, whether it sounds ugly or not, we are talking about an activity that has business overtones, so it is important not to neglect that aspect of your activity.
Considering that your activity as a dentist is basically a business does not make you a bad person or a bad professional?
On the contrary, considering it in this way will allow you to offer a better service to your valued patients.
Being a professional in any area of healthcare does not mean that you have to lead a life full of sacrifices and deprivation without being able to truly enjoy it.
At the same time, The dentist in Dothan AL does not mean that you have to become an evil health merchant who is only motivated by money and personal well-being.
There must be a fair balance where you professionally offer your knowledge, your effort, and your skills to improve other people’s lives, but at the same time, you get fair benefits and rewards that also allow you to improve your life and that of your family.
It’s a win-win situation, isn’t it?
I’m telling you, I grew up in a home of dentists (both my parents are dentists) and during my childhood, I experienced firsthand the great effort my parents put into their jobs, but still didn’t get enough benefits to allow them to truly enjoy life.
In my father’s dental practice there was little to do, not enough patients coming in, and sometimes when we were lucky and if there was a lot of work, the problem was that at the end of the month… there was very little real profit for him.
That was an obvious result because even though my father has always been a very dedicated professional, a very skilled dentist, and naturally with a great deal of knowledge and experience in dentistry, the problem was in his lack of knowledge about business management, marketing, advertising, and so on.
And that is a big problem that is repeated in a lot of dental practices…
Nowadays, if you want to survive in this competitive market, it is important to consider to a certain extent, a dental clinic or dental office as a business, as long as you don’t lack professional ethics, don’t advertise at extremely low prices that affect the profession and in general that you keep the quality of your services and your professionalism intact.
That will provide you and your family with enough benefits, but above all, and I think this is the most important thing: it will provide you with more freedom, more happiness, less stress and in general will allow you to help more people.
In my father’s case, it gave him a sense of personal and professional self-fulfillment as a dentist that he never imagined he would achieve.
Now his growth in profits has allowed him to offer higher quality services, in a much larger space and also allows him to finance projects of a social nature where services are provided at no cost to people of proven scarce resources.
Basically, with the change:
– The clinic won.
– My father won.
– The family won.
– The community won.
– We all won…
And that’s the first thing I want you to understand…
A dental professional can seek and achieve higher profits without the need to breach professional ethics or engage in anti-competitive practices.
More money allows you to do more… it gives you the possibility to offer better services to your patients, it allows you to grow personally, it gives you the possibility to improve the quality of life of your family and optionally if it is your desire, it also allows you to help those in need.
Have you come across those clinics or dental offices that advertise and denigrate the profession by offering exaggerated discounts, using low-quality materials, and generating price wars that only affect us all?
THAT is an example that reflects exactly the wrong way to consider a dental clinic as a business because such efforts only generate counterproductive effects for everyone.
If you want to consider your dental practice as a business and do it the right way, there is a path to follow.
It all starts with your preparation in business, marketing, advertising, and business ethics and then combining this new knowledge with what you have already acquired in dentistry in terms of ethics, the humanization of the profession, etc.